Bench Brand Campaign

Imagine a world where everything you do—whether it’s eating breakfast or watching a movie—is overtaken by a world of finances. In this brand campaign, we visually personified the stress of busy small business owners who are stuck doing their own finances. Our messaging showed that with Bench, you can finally get bookkeeping off the brain for good.

This was Bench’s first in-house brand campaign, and contributed to the company’s highest revenue generating month on record.

Bench—creative

Creative team

Copy direction & copywriting — Emily Copp

Design direction & design — Arshi Chandranath